This comprehensive research series, created in collaboration with the International Chamber of Commerce, Jus Connect, and McCann Truth Central, is vital for businesses and law firms navigating the complexities of global markets.
Our study explores business culture and emotional priorities across various settings.
Drawing on extensive desk research, 1,701 surveys with business leaders and lawyers, and over 20 in-depth interviews, we uncover the impact of cultural factors on successful business relationships.
The series offers principles for a cross-cultural playbook, redefining business landscapes by culture and practice.
Introducing Part 1: Emotion in Business
Contrary to the perception that B2B interactions are purely functional and rational, our research highlights the role of emotion and culture in B2B interactions. Understanding these dynamics is crucial for businesses and law firms.
Emotions influence everything from initial business needs to contracts and long-term partnerships.
Download the first report to enhance your firm’s cultural fluency and relationship-building skills in the global market.
